What a food-packaging customer will reject that another printer might ship
What a food-packaging customer will reject, and another printer might ship, is usually dirt that lands on the food picture, on the mouth, or on the ingredient text. It is not a millimetre that the whole trade shares.
What a food-packaging customer will reject, and another printer might ship, is usually dirt that lands on the food picture, on the mouth, or on the ingredient text. It is not a millimetre that the whole trade shares. If there is no customer dirt table, dirt on the food picture and on the text stops first and is asked about. Do not release it by the habit of an ordinary leaflet.
Why it is judged this way
The same speck, in the background and at the mouth of a food photograph, gets a completely different answer from the customer. The regions are separate. Do not release it on a food job because the last industrial-label job passed a speck of the same size.
What to compare
| What you see | What to call it | What not to do |
|---|---|---|
| Dirt lands on the food picture or the mouth | Stop first and follow this dirt table | Carry over the scale from an industrial label |
| Dirt lands on the ingredient text | Stop | Release it because the text still reads |
| Dirt is on a plain background and the table allows it | Follow the table | Release it when there is no table |
At job change or when a roll is opened
- Mark the food picture and the text area.
- For a new customer with no dirt table, keep the first piece and ask.
- Do not copy a millimetre number from another product.
